What is Social Networking?

Today I have read a couple of articles, one study from the US and one from the UK  which highlight a lack of understanding of the nature of social media.

Social networking is the use of a medium or platform such as facebook, twitter, LinkedIn to communicate with other people.  To ban people from use of such things is to ban freedom of speech, something you would not expect to be hearing about in the UK.  And to benefit from face-to-face marketing, requires understanding how best to use these platforms for your business.

I feel proud of the work carried out north of the border, in monitoring riot related activity on the platforms.  But of course do not want to be hasty or arrogant, I don’t think it is necessarily over yet.

Do you think you could benefit from understanding how to utilise social media more for your business or organisation.  I would be delighted to hear from you .

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